Hybrid is the Key


 Author: Remi Deve

While nothing compares to face-to-face interaction, virtual and hybrid meetings are an effective way to reach a broad audience, maximise your investment enhance the online experience. At the same time, they provide a platform to engage, inform and inspire attendees. Whether this is with their members, partners or industry in general, it is important for organisations of all kinds to include virtual and hybrid event elements into their long-term strategy. And some destinations and venues are here to help, as is the case with International Convention Centre Sydney (ICC Sydney).

While the concept of hybrid meetings is nothing new, their popularity has grown significantly over the past few years. While the benefits of hybrid meetings may have been obvious before, the rise of the pandemic and the gradual shift towards hybrid working as a whole have pushed these types of meetings to the forefront. It’s no surprise that hybrid meetings have proven to be so popular: they result in collaboration that is more affordable, more global, and more inclusive.

While venues around the world have been struggling – for obvious reasons – to host in-person events, some have developed dedicated services to support associations in their digital transformation. In that regard, ICC Sydney launched ‘Connect’, a customisable virtual and hybrid event platform offer during the pandemic to ensure an end to end solution for clients, continuing to anticipate and meet clients’ changing needs.

Full support

As recently as early March, The Royal College of Pathologists of Australasia (RCPA) successfully planned and delivered the 20th annual Pathology Update 2022 as an integrated hybrid conference.

“With ICC Sydney’s ongoing flexibility, support and technical expertise, the 2022 Pathology Update was a true hybrid event – no small feat for a medium sized specialty medical college,” said Dr Debra Graves, CEO of The Royal College of Pathologists of Australasia (RCPA). “It was critically important to present the conference and exhibition – to gather our College’s network of professionals, especially with consideration to the role that pathology and our workforce play in managing the pandemic response. »

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