Don't Skimp on Images in Your Event Marketing During COVID Times

Source : PCMA

Author: Kimberly Hardcastle-Geddes

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

The saying “a picture is worth a thousand words” actually understates the comparative value of visuals and copy when you consider these statistics:

  • Sixty-five percent of adults are visual learners.
  • Ninety percent of the information processed by the brain is visual and it only takes 13 milliseconds for the human brain to process an image.
  • Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.
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