Community and events: how one serves the other

Author: Marjorie Anderson

It’s no secret that online communities help extend the life of events. From the time registration opens to the closing keynote, the community can play a vital role in the event’s success and bring people together long before and after the event has taken place. However, when we think about this interdependency, we can question how we optimise these experiences to build thriving communities and successful, engaging events.

The good thing is that it doesn’t have to be one or the other. People visit communities for many of the same reasons they invest time/money in attending events: knowledge and networking. By using community-centred thinking when building out event models, you consider the end-to-end experience of the person and create untapped value for your event.

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