Where should you be building your online community?

Source : AMI Magazine

Author: Mathijs Vleeming

Online community building is hot

Corporations are having great success with building online support communities and communities created around social causes connected to their brands.

Many large community-led and mission-driven organisations like Greenpeace and The United Nations are using their own member engagement platforms to make a bigger impact. And more and more associations are putting more effort into facilitating and amplifying their community online.

If you are a community-led organisation (like an association), you cannot afford not to build an online community if you want to stay relevant, live up to the expectations of younger generations, and respond to environmental pressures. Moreover, it provides a great opportunity to increase your impact!


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