The Challenges & Opportunities of Medical Associations

The associations sector is vast and hugely diverse. But within this group there’s one particular community that appears to have specific challenges:…


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The New Default

Will the hybrid model become the new go-to in the business events industry post-pandemic? Successful events in Seoul are proving the potential of…


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How to define your event format and maximise its effectiveness

“Online is not a simple replacement for the real thing,” says JTB Communication Design’s (JCD) Kazuto Yoshii. ” Think about the added value of a new…


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Meetings: How design thinking can transform virtual events

‘Zoom Fatigue’ is now afflicting hundreds of millions of workers. The truth is most online meetings are really bad. They ramble, lack relevance. And…


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Enforcing Mask Mandates at Events

The heated debate over wearing face masks in public is carrying over to in-person business events, raising the question: Who is in charge of…


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Business Events Recovery: ‘We Have a Human Need to Meet’

Digital events can never fully replace face-to-face events, says Juliano Lissoni, MCI Group Canada’s managing director, who shares the biological,…


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Three Tips for Boosting Engagement at Virtual Events

The pandemic may have accelerated the conversion to digital platforms, but virtual events are a tool that may be here for the long-run. As with live…


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Experience The Future Conference

The pandemic has threatened the very core of the meetings industry. Fact. Associations and destinations alike have responded to the best of their…


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How the First Major B2B Trade Show So Far in 2021 Pulled It Off

When Surf Expo — the first major B2B trade show in the U.S. in 2021 — opened at Orlando’s Orange County Convention Center (OCCC) in early January, it…


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What’s Next for Association Events?

Amid all of the negatives in 2020, including canceled events and disappearing revenue streams, there is encouraging news for associations. Not only…


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