Conferences Made Easier
It’s a stat that says it all. When associations organize a conference in Paris, there is usually a 20 per cent increase in the attendance. But that…
3 Formats for the Next Generation of Panel Sessions
For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers…
In-person events ‘crucial’, according to new survey
Roughly 83 per cent of event professionals plan to host at least three in-person events this year, according to a new survey by meetings technology…
Association Events as Part of an Omnichannel Strategy
When associations entered the digital world for their conferences, the need for an experienced event professional who is using such technology on a…
A Sea Change for Event Sustainability
Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium.…
Using Event Data to Chart a Path Forward
Data is not just a matter of what information you collect about your events and its participants. The most important part of the data journey is how…
Learning from 66 million minutes of virtual event content
Event professionals are feeling the pressure to win back audiences by delivering events that excite attendees. Nowhere is this more of a challenge…
How Convention Centers Are Evolving in a New Events Landscape
For those who design, operate, manage, and sell space in convention centers, looking ahead is part of the job description. But the magnitude of the…
How to Measure the Impact of Your Event on Membership Value
Engaging members, growing the membership base and generating funds are three major objectives for any association and are frequently addressed by…
The Curb-Cut Effect and Accessibility at Events
Providing services to make events inclusive and accessible yields benefits for all participants. When Meryl Evans is deciding whether to watch a…