e-ML CTO 2020

The Multi-Level CTO Course is one of the major international congress focus on coronary chronic occlusions in interventional cardiology. This 3-day event usually gather around 700 worldwide participants.

Challenge

Due to the global pandemic, having a face to face course for the 5th edition was impossible. The event had to be rethought completely.

Solution

Com&Co and the ML CTO Directors worked closely to create a digital event that would match the main educational objectives while keeping the face to face spirit.

Com&Co has created a whole digital environment which allowed our audience to access live sessions, exclusive educational on demand contents and visit a virtual exhibition hall like they were in a face-to-face event; and our industrial partners to have their own digital booth with multiple marketing features.

Outcomes

LIVE
Among the interventional cardiologists, the CTO community is a very specific target and has been successfully reached through the digital edition. The ML CTO has gained twice its usual audience during its 17 hours of broadcast. Moreover, this e-ML CTO edition has maintained a high interaction, with more than 700 questions asked during the 3 days, thanks to all of the tools set up by Com&Co (Live chat, social network, Q&A session…).

VOD
The real strength of such a digital event is to give it on demand to all. Com&Co, through its webTV incathlab, worked to create a real video playlist on the incathlab.com, allowing a larger audience to access for free a major high qualified and educational event.

Key metrics

  • 2 213 registered
  • 107 countries represented
  • 1982 unique viewers / session
  • 50 min average viewing /session